References
References — results as seen on screen
A record of strategic exclusive marketing run from the earliest days of each brand. Broadcast captures are taken from our advertising reports; click any image to enlarge.
Brands
Integrated marketing references by brand
Commercials, dramas, variety and OOH carried as one story — 14 brands, 145 frames.
KAHI
TV commercial · brand campaign · 5 frames
Tiffany & Co.
Drama PPL · 23 frames
LASHEVAN
TV commercial · Drama & variety PPL · 13 frames
Caffé Bene
TV commercial · Drama & variety PPL · 13 frames
Blacksmith
Drama PPL · 6 frames
Gram Gram
Drama PPL · 7 frames
Zaigle
TV commercial · Drama & variety PPL · 13 frames
Pizza Hut
TV commercial · Drama & variety PPL · 13 frames
Chong Kun Dang
Drama PPL · 6 frames
Chong Kun Dang Healthcare
Drama PPL · 7 frames
Daewoong Pharmaceutical
Drama & variety PPL · 6 frames
CheongKwanJang
Drama & variety PPL · 13 frames
Cellreturn
TV commercial · Drama PPL · 11 frames
Amor Fati Nursing Home
TV commercial · Drama PPL · 13 frames
※ Reference figures are based on broadcaster and research-agency data (AGB Nielsen · TNMS · Nielsen) and our own advertising reports; view counts are as of the date compiled.
Dramas
Occupational PPL — dramas in which characters run the brand
Scenes in which the lead's job and workplace are the brand — 17 dramas, 155 frames.
One Spring Night × Impactamin
Occupational PPL · 9 frames
One Spring Night × BBQ
Occupational PPL · 9 frames
Misty × Sunrider
Occupational PPL · 9 frames
Misty × Penzal
Product PPL · 11 frames
Misty × DECORTÉ
Product PPL · 10 frames
All About My Mom × Gram Gram
Occupational PPL · 9 frames
All About My Mom × GS25
Occupational PPL · 9 frames
The Promise × Bulso Sikdang
Occupational PPL · 9 frames
What Happens to My Family? × Ttangttang Chicken
Occupational PPL · 9 frames
What Happens to My Family? × Haru-en-soku
Occupational PPL · 9 frames
My Husband Got a Family · You're the Best, Lee Soon-shin × Blacksmith
Occupational PPL · 4 frames
Trot Lovers × Damso Sagol Sundae
Occupational PPL · 9 frames
Trot Lovers × M.Limit · Two Weeks × Millet
Product PPL · 9 frames
Incarnation of Money × Crocodile Lady · Blacksmith
Occupational PPL · 9 frames
Rascal Sons × Samyang · 2XU
Occupational PPL · 9 frames
Hooray for Love × Chatelaine
Occupational PPL · 9 frames
Hooray for Love × Jook Story
Occupational PPL · 9 frames
55 drama PPL references
KBS30
Love Is ComingIron FamilySplendid DaysLove PrescriptionIntimate RipleyWalking on Thin IceThe Two SistersWoman of 9.9 BillionGood ManagerDescendants of the SunRevolutionary SistersSell Your Haunted HouseLiver or DieOnce AgainMother of MineBorn AgainHomemade Love StoryThe Secret HouseRed ShoesLove TwistNeighborhood Lawyer Jo Deul-ho 2Love to the EndMy Father Is StrangeAll About My MomThe PromiseWhat Happens to My Family?My Husband Got a FamilyYou're the Best, Lee Soon-shinTrot LoversWonderful Days
SBS8
VIPTaxi DriverThe PenthouseThe King: Eternal MonarchBackstreet RookieFather, I'll Take Care of YouIncarnation of MoneyRascal Sons
MBC5
Dinner MateOne Spring NightA Pledge to GodTwo WeeksHooray for Love
tvN · OCN · JTBC9
Misaeng: Incomplete LifeGuardian: The Lonely and Great GodSearch: WWWSave Me 2ChimeraMistyBe MelodramaticArtificial CityThe Good Detective
TV Chosun · MBN3
Love (ft. Marriage and Divorce) 1·2Confidence Man KRLove Alert
Variety & current-affairs PPL references
| SBS | My Little Old Boy ep. 336 (2023) | Promega | Mission gift and consumption scene | 14.4% rating (AGB nationwide) |
| MBC | I Live Alone ep. 436 (2022) | Impactamin | Ingredient talk, host lines, captions | 8.3%, 10.1% peak-minute, #1 Friday among 2049 |
| MBC | I Live Alone ep. 514 (2023) | No More Pizza | Delivery mukbang with logo exposure | Three dedicated packagings, delivery-app exposure |
| MBC | Point of Omniscient Interfere ep. 264 · 282 | Daypack · No More Pizza | Product close-ups within a meal scene | Linked with pet, character and viewer content |
| Channel A | Steel Troops (2021) | LASHEVAN | Worn in ep. 3 · 11 · 15 · 16 · 17 with reaction lines | #1 among 2049 incl. terrestrial, 6.8% peak |
| KBS2 | Fun-Staurant ep. 298 – 300 | Damga Hwaroguui | Production support, winning menu of the 300th episode | Meal kit and new store menu launched |
| TV Chosun | Miss Trot 4 ep. 12 (2025 – 26) | Damga Hwaroguui | Location PPL and production support | 18.1% peak |
※ Reference figures are based on broadcaster and research-agency data (AGB Nielsen · TNMS · Nielsen) and our own advertising reports; view counts are as of the date compiled.
YouTube
YouTube & influencer PPL references — top 54 videos
Sorted by views; links start at the moment of exposure. A selection from more than 200 videos.
200+videos produced
82.5M+views across the top 54
28videos over 1M views
130+channels in our database
39brands (top 54)
| # | Channel | Brand | Views | Link |
|---|---|---|---|---|
| 1 | 집대성 | Moeb | 9.11M | Watch video |
| 2 | 차린건 쥐뿔도 없지만 | Puradak | 6.96M | Watch video |
| 3 | 뜬뜬(깡촌캉스) | Cuckoo (food-waste disposer) | 5M | Watch video |
| 4 | 방탄TV | No More Pizza | 4.98M | Watch video |
| 5 | 뜬뜬(핑계고) | Melon | 4.42M | Watch video |
| 6 | 걍밍경 | Isaac Toast | 3.12M | Watch video |
| 7 | 추성훈 | Nutcerin | 2.68M | Watch video |
| 8 | 노빠꾸탁재훈 | LASHEVAN | 2.54M | Watch video |
| 9 | 워크맨 | Mega Coffee | 2.17M | Watch video |
| 10 | 짠한형 신동엽 | LASHEVAN | 2.07M | Watch video |
| 11 | 세계는요지경 | LASHEVAN | 2.05M | Watch video |
| 12 | 꼰대희 | LASHEVAN | 2.04M | Watch video |
| 13 | 차린건 쥐뿔도 없지만 | Refield | 2.04M | Watch video |
| 14 | A급 장영란 | Refield | 1.55M | Watch video |
| 15 | 자유부인 한가인 | Hurom | 1.48M | Watch video |
| 16 | 안녕하세요 최화정이에요 | Fish Bone Removal Lab | 1.47M | Watch video |
| 17 | 노홍철 | Leadbolt | 1.41M | Watch video |
| 18 | 노빠꾸탁재훈(탁스패치) | Wellsea Food | 1.4M | Watch video |
| 19 | 집대성 | Oat of Mom | 1.4M | Watch video |
| 20 | 짠한형 신동엽 | Vital Plant roll pan | 1.39M | Watch video |
| 21 | 짠한형 신동엽(쏘는형) | No More Pizza | 1.28M | Watch video |
| 22 | 전과자 | Skinfood | 1.28M | Watch video |
| 23 | 워크맨(워크돌) | Yakson House | 1.23M | Watch video |
| 24 | 세븐틴 | No More Pizza | 1.12M | Watch video |
| 25 | 안녕하세요 최화정이에요 | Armani Beauty | 1.12M | Watch video |
| 26 | 희철리즘 | LASHEVAN | 1.07M | Watch video |
| 27 | 지편한세상 | Heydealer | 1.05M | Watch video |
| 28 | 션과 함께 | Roborock (mini washer-dryer) | 1.01M | Watch video |
| 29 | 밉지않은 관종언니 | Ceraillon | 950K | Watch video |
| 30 | 전과자(세입자) | Klook | 920K | Watch video |
| 31 | 노빠꾸탁재훈(탁스패치) | Zinus | 890K | Watch video |
| 32 | 리쥬라이크 | Kérastase | 890K | Watch video |
| 33 | 은지랑 이은지 | Socar | 860K | Watch video |
| 34 | 전과자(의뢰자) | Hankki Tongsal | 850K | Watch video |
| 35 | 세계는요지경 | Leadbolt | 780K | Watch video |
| 36 | 활명수 | Skinfood | 770K | Watch video |
| 37 | 희철리즘 | Sloom massager | 710K | Watch video |
| 38 | 희철리즘 | LASHEVAN | 670K | Watch video |
| 39 | 조튜브 | Sloom massager | 590K | Watch video |
| 40 | 세계는요지경 | Heydealer | 590K | Watch video |
| 41 | 리쥬라이크 | Wellage | 580K | Watch video |
| 42 | 이대호 | Pringles | 560K | Watch video |
| 43 | 희철리즘 | Malhaebocca | 450K | Watch video |
| 44 | 밉지않은 관종언니 | Eoseongcho | 430K | Watch video |
| 45 | A급 장영란 | Labeldears | 430K | Watch video |
| 46 | 은지랑 이은지 | Roborock | 430K | Watch video |
| 47 | 홍석천의 보석함 | No More Pizza | 340K | Watch video |
| 48 | 희철리즘 | KAHI (sun stick) | 310K | Watch video |
| 49 | 홍석천의 보석함 | Temu | 240K | Watch video |
| 50 | 희철리즘 | KAHI (sun stick) | 210K | Watch video |
| 51 | 노홍철 | Sleeper | 200K | Watch video |
| 52 | 에이미 | BR Mud | 170K | Watch video |
| 53 | 미호TV | Pulio massager | 150K | Watch video |
| 54 | 미호TV | Bullsone diffuser | 140K | Watch video |
※ Reference figures are based on broadcaster and research-agency data (AGB Nielsen · TNMS · Nielsen) and our own advertising reports; view counts are as of the date compiled.
Posters
58 posters & key visuals
Produced with generative AI — 32 for CÉRA QUEEN'S and 26 for the LASHEVAN golf campaign.
CÉRA QUEEN'S — 32
※ AI-generated drafts · captured frames
LASHEVAN golf campaign "HYPER SYNC WEAR" — 26
※ AI-generated drafts · captured frames
OOH
OOH, sports & airport references
LASHEVAN — golf tournament sponsorship, ballpark screens, Jeju Airport arrivals signage and Seoul Metro Line 2 METRO-LIVE (2021 – 2023).
Clients
202+ brands and institutions
Clients we have worked with since 2011 across broadcast PPL, YouTube, commercials, OOH, PR and brand planning.
F&B franchises38
Damga HwaroguuiCaffé BeneBlacksmithGram GramPizza HutNo More PizzaBBQ ChickenKyochon ChickenBHC ChickenTtangttang ChickenPuradakMexicana ChickenDon ChickenEdiya CoffeeMega CoffeeAngel-in-us CoffeeCafe DroptopAlibaba Coffee & DonutTony BurgerBonjukBon DosirakJook StoryBulso SikdangHaru-en-sokuPpongtrak PizzaPizza MaruParis BaguetteSubwayQuiznosYoogane DakgalbiAddalWaffle BantIbadom GamjatangDamso Sagol SundaeIsaac ToastStella TteokbokkiHankki TongsalJeju Jedon
Food & beverage18
CJOttogiLotte GroupSeoul MilkHite BeerCrown ConfectioneryHaitai ConfectionerySempioSamyang FoodsKorea Yakult (hy)Korea Ginseng Corp.CheongKwanJangSunriderBiogenicsPringlesWellsea FoodMelonNescafé Dolce Gusto
Fashion & jewelry24
Tiffany & Co.LASHEVANCartierStonehengeAndré Kim JewelryFashion Group HyungjiSejungShinwonIndi-FAll For YouJoseph & StaceyELLE GolfJackfieldJDX GolfWestwoodWild RosesCenterpolePaul MajorMilletDiscovery ExpeditionChatelaineCrocodile Lady2XUM.Limit
Beauty23
KAHICellreturnCÉRA QUEEN'SAmorepacificEstée LauderArmani BeautyKOSÉ Cosme DecortéCoreana CosmeticsSkin79TonymolySkinfoodMS PlusCllimeSkincureNutcerinWellageKérastaseRefieldLabeldearsBR MudEoseongchoCeraillonYakson House
Healthcare & pharma17
Chong Kun DangChong Kun Dang HealthcareDaewoong Pharmaceutical (Impactamin · Ursa)PromegaDaypackVital PlantSloomPulioHuromOat of MomFish Bone Removal LabMoebAmor Fati Nursing HomeJamwon MedicalBodyfriendBK Plastic SurgeryPyunkang Korean Medicine Clinic
Electronics, living & tech21
Samsung Electronics (Galaxy)LG ElectronicsZaigleCuckooRoborockZinusWoongjin CowayHanil ElectricSongwol TowelAekyung LiqAtosafeBullsoneLeadboltSleeperYoungrim Molding DoorYoungrim Prime SashYoungrim Kitchen BathJaeyoung FloorKarl Schmidt KoreaWellockTaeyang Automatic Door
Automotive, aviation & mobility18
Hyundai · KiaMercedes-BenzBMWVolvoJaguarLexusChevroletInfinitiChryslerFerrari · MaseratiKorean AirAsiana AirlinesJin AirT'way AirAirAsiaIvy Flight Attendant AcademySocarHeydealer
Retail, platforms & services19
GS25CJ O ShoppingAladinKyobo Book CentreKlookTemuMalhaeboccaReal Baseball ZoneWife FundingJoeun LifePreed LifeResom ResortSiwon SchoolToss EnglishRed Pen (Kyowon)Donghwa Sesang EducoWisdom HouseSigong EducationPureunsoop
Finance, construction, public sector & universities23
IBK Industrial Bank of KoreaKorea Exchange BankKEB CardHyundai Swiss Savings BankHanwha E&CMoonyoung ConstructionIncheon Metropolitan CityAnyang CityGoyang CityCheongju CityCheongwon CountyJinan County OfficeMinistry of Gender EqualityMinistry for Food, Agriculture, Forestry and FisheriesKorean Government Employees' UnionIncheon Free Economic Zone AuthorityKorea Fisheries Infrastructure Public AgencyGyeonggi International Boat ShowAnyang Art ParkYeonsung UniversityCheongju UniversityHyupsung UniversityKorea National University of Transportation
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