News & press
The CEO interview, press coverage and the press play we designed for brands. Click a headline to open the article.
[Interview] M.PD COMPANY CEO Choi Mu-young brings a fresh wind to advertising with the "Alarm Money" reward app and content-based PPL
- More than 20 years from talent management to drama production and broadcasting, and 600+ pieces of content
- PPL success stories run from the earliest days of Caffé Bene, Blacksmith, Zaigle and Tiffany & Co.
- Extending Alarm Money into a digital ad model connected to YouTube Shorts, Instagram Reels and TikTok
"Advertising must change from something you watch into something you take part in."
Finance Today · Apr 15, 2025 · Choi Mu-young, CEO · Executive Marketing Producer, M.PD COMPANY
"Alarm Money" — the morning alarm that becomes a reward, a remarkable app-tech model
Read articleApp-tech users tired of wasting time — how Alarm Money solved it
Read articleEarn money just by switching off your alarm? The reward alarm app "Alarm Money"
Read articleAlimer to launch the alarm-tone reward app "Alarm Money"
Read articlePress play — PPL does not end with exposure
Confirmed → aired → talked about → product → press, designed as one flow. The last sentence of every release leads to the client's next action — a seminar, the official store, a new menu.
Production-support release
Before airing — program overview, on-screen role, brand story
On-set & reaction release
Cast and crew reactions, post-airing store visits and franchise inquiries
Episode & location release
A specific episode, such as a second-store opening, tied to the real store
Product & cumulative reference
Winning-menu meal kits, social contribution, cumulative broadcast references re-cited
Damga Hwaroguui press-release series — 20 months, 17 releases
- May 2024Brand launch, "premium beef of a different class at half price" — a seven-release series with model, founder story and seminars
- Aug 2024"Premium beef Damga Hwaroguui supports the KBS2 weekend drama Iron Family"
- Oct 2024"Beyond expectations after Iron Family aired" — surge in store visits and franchise inquiries
- Jan 2025"Guri Topyeong store in the spotlight as an Iron Family filming location" — second-store opening scenes in episodes 31 and 33
- Jul 2025"Supporting the new KBS2 weekend drama Splendid Days — the central space of a family drama"
- Nov 2025"Fun-Staurant episode-300 winning menu, Jang Min-ho's marinated LA galbi meal kit launches December 6"
- Dec 2025"Joining Miss Trot season 4 as production supporter" plus winning-menu response and the media-to-menu collaboration model
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