From brand planning to IR — one team runs the whole brand
Integrated marketing, broadcast PPL, AI production and IT solutions — plus the YouTube, commercials, media, press and OOH work that connects them. A marketing producer designs and executes every step a client needs.
Integrated marketing — ten stages, one team
Our largest practice today is integrated marketing that bundles brand planning, design, advertising video and the marketing plan into one engagement. From a single logo to an investor deck, we operate as the brand's own marketing team.
Brand planning & logo design
BI, naming, slogan, brand bible (tone, persona, prohibited expressions)
Product planning & product pages
SKU line-up, pricing, product detail pages, regulatory checks (functional claims)
Websites, sales pages & e-catalogs
Brand website, brand store and landing/sales pages — planning, design and build; payment and conversion tracking; multilingual e-catalogs
Instagram feed creation & management
Weekly calendar, card news, Reels, AI persona models, Stories
Press articles & CEO columns
Press releases, weekly columns under the CEO's name, article amplification
Advertising video (AI)
30-second commercials, short-form, key visuals — generative AI plus live action and 3D CG
YouTube PPL
Channel selection, scripts, upload management, conversion events
TV drama & variety PPL
Occupational, location and product PPL, production support, virtual ads
Commercial media buying
TV, YouTube, Meta and Naver media planning, booking and post-buy
PR & IR design
Investor decks, partnership structures, overseas expansion strategy (Amazon, Chinese live commerce)
CÉRA QUEEN'S — becoming the marketing team of a K-beauty brand
From logo design to product planning, Instagram feed creation and management, press articles, advertising video, YouTube PPL, TV drama and variety PPL, commercial media buying and the investor-relations design — M.PD COMPANY manages the entire brand operation of CÉRA QUEEN'S.
Brand positioning
"SKIN IS VOLUME" — a brand bible (quiet-luxury tone, personas) designed so the brand owns the single word VOLUME
Product & design
EGF Tox Volume Lifting Cream, serum and sunscreen line-up; product pages, 32 posters, an e-catalog in eight languages
Content & Instagram
Weekly nine-grid calendar, four card-news formats, feed, Reels and Stories produced with AI persona models
Press & PR
Two beauty columns a week under the CEO's name, pre-checked against functional-cosmetics regulations
Advertising video & media
AI-generated 30-second commercial, YouTube PPL, TV drama/variety PPL and commercial media planning
IR & global
Amazon US entry strategy report, Chinese KOL live-commerce structure, investment partnership design
Damga Hwaroguui — from launch press release to meal-kit product
Launch press release → four consecutive KBS2 weekend dramas with occupational PPL → the winning dish of Fun-Staurant episode 300 → meal kits and new store menus → Miss Trot 4 → AI key visuals and a commercial campaign: for 20 months one team carried the brand's entire marketing.
Broadcast PPLTV drama, variety and current-affairs PPL — we design narrative, not exposure
Beyond location placement, we plant the brand inside the story through a character's occupation and episodes. Rewriting lines so they pass broadcast review is part of our job.
Product PPL
Consumption, wearing and usage scenes with cast reactions
Location PPL
The store becomes the stage — signage, interior and menu exposure
Occupational PPL
A character founds and runs the brand
Planned episodes
Team dinners, new-menu development, HQ visits, second-store openings
Virtual ads & captions
Virtual ads on rating screens, production-support captions
Current-affairs & info programs
Ingredient and function features, expert commentary
PPL process
- Program selection & slot negotiation
- Writer briefing materials
- Script & scene confirmation
- Set & on-site support
- Episode report the next day
- Final cumulative report
- Secondary amplification
Four consecutive KBS2 weekend dramas — Damga Hwaroguui occupational PPL
One brand's founding story carried across four dramas and 186 episodes. Contracted episodes are realized on air and become the basis for the next proposal.
Iron Family (다리미 패밀리)
Sep 2024 – Jan 2025 · 36 eps
The lead couple runs a Damga restaurant — 29 episodes with exposure, 19.7% peak
Splendid Days (화려한 날들)
Aug 2025 – Jan 2026 · 50 eps
All five planned PPL episodes aired — 31 episodes with exposure, 20.5% finale
Love Prescription (사랑을 처방해 드립니다)
Jan – Jul 2026 · 50 eps
The franchise training system became the founding storyline — 36 episodes, 119 cuts, 18% peak
Love Is Coming (사랑이 온다)
Jul 2026 – Jan 2027 · 50 eps
Production-support captions in every episode plus store scenes — 16.6% at episode 16 (on air)
KBS2 daily drama "Intimate Ripley" × Damga Hwaroguui
Production-support captions across all 101 episodes and a supporting character's founding storyline made the restaurant the stage for 74 episodes. 55 episodes with exposure, 113 cuts, 10.7% peak.
- Ep. 39 — Franchise contract — deciding to open
- Ep. 40 — First visit · kiosk
- Ep. 45 — Grand opening — banners, balloons, a queue
- Ep. 54 — Team dinner
- Ep. 58 — New-menu development & tasting
- Ep. 85 — Group dinner at a friend's store
Virtual ad assets — placing the brand inside the broadcast frame
We plan and produce the virtual-ad assets inserted into rating screens and program frames, delivering the brand message as motion graphics within broadcast review rules on size, duration and expression.
LASHEVAN — Channel A "Groom Class 2" virtual ad
Copy plus the LASHEVAN logo and product graphic inserted as a virtual ad on the program's rating screen
Damga Hwaroguui — main virtual-ad asset
"Special benefit on extra orders → juices bursting in every layer → premium taste, half the burden" — 7-second motion graphic
Damga Hwaroguui — meal-kit virtual-ad asset
"Fun-Staurant episode-300 winning menu, marinated LA galbi → now as a meal kit" — 7-second motion graphic
Advertising reports & effectiveness measurement
An episode report the day after broadcast and a final cumulative report at the end of the run — one document shows the client which scene, which ratings environment and which audience reaction the exposure reached.
- Program overview, scheduling and ratings
- Exposure captures with scene-level lines
- Online clips and official YouTube clip tracking
- Press articles and community response
- Ad-effect and purchase-intent research (KOBACO · SBS M&C sources)
YouTube & influencer PPL — 200+ videos, from views to sales
From large variety-style channels to travel, couple, fitness and food creators, we have turned brand messages into channel-native scripts in more than 200 videos. The top 54 videos total 82.5M+ views, with 28 above one million.
- Content list & channel database
- Selling-point proposal
- Channel negotiation & contract
- Script & shoot support
- Upload & link management
- Conversion events
- Performance & sales report
Commercial production, media planning & buying
As an official broadcast advertising agency we handle planning, production, clearance, booking, airing and Nielsen post-buy in-house. LASHEVAN, August 2026: 630 TV spots, 10.17 million reach nationwide, CPRP cut 52% through Channel A reallocation.
LASHEVAN 2026 CEO campaign "HYPER SYNC WEAR" — live action + 3D CG
- Plan (budget scenarios, media mix)
- Verification of vendor proposals
- Client opinion letter (purpose-bucket reallocation)
- Clearance & booking (KOBAnet, media reps)
- Airing & monitoring
- Monthly performance report (Nielsen post-buy)
AI advertising video & visual production
We develop key visuals, storyboards, posters and short-form assets with generative AI in multiple same-day drafts, and combine them with live action and 3D CG for campaign use. Fifteen 30-second commercials and 58 posters produced in-house.
- Brand guide and selling points designed as prompts
- Multiple AI key visuals, mood boards and storyboards
- Client selection → video generation, live action and 3D CG editing
- Assets rolled out to TV, YouTube, short-form, in-store TV and social
Same-day drafts
From idea to key visual in multiple versions within a day
Series consistency
Unified logo, tagline, ingredient icons and tone
Lower production cost
Concepts validated before studio shoots; minimal asset-variation cost
Live action + CG
3D product renders, fabric macro shots and other CG uses
Posters & key visuals — produced with generative AI
Copy, models, product rendering and layout produced to the brand bible — 32 for CÉRA QUEEN'S and 26 for the LASHEVAN golf campaign.
Becoming an advanced media-technology company that fuses IT and AI
"Advertising must change from something you watch into something you take part in." As TV ratings fall and ad avoidance rises, M.PD COMPANY redesigns advertising with content-based PPL, AI ad production, reward platforms and data-driven media.
AI advertising production
Generative video and image tools produce 30-second commercials, short-form and key visuals in multiple same-day drafts, combined with live action and 3D CG
Data-driven media
Standard measurement with pixel, GA4 and UTM; Nielsen post-buy (GRP, CPRP); purpose-bucket budgets run on ROAS rules
IT solution development
Planned, built and launched the reward app "Alarm Money" — app, commerce and ad-platform design
Content-based PPL
Participatory advertising that plants brand narrative inside drama, variety and YouTube content — 600+ pieces of content
Multi-platform rollout
One asset adapted to YouTube Shorts, Instagram Reels, TikTok, Naver Clip, OTT and in-store TV
Technology made by people
Marketing producers who handle AI tools — while the human role of coordinating with writers, directors and creators on set stays the same
IT solution development — we planned, built and launched the reward app "Alarm Money"
An app that turns your alarm tone into an ad and rewards you when you switch it off. From market analysis to service design, UX/UI, development and servers, ad products, shopping and Naver Pay integration and launch marketing — an IT project carried out by M.PD COMPANY.
From an age that rejects advertising to an age that shops for it.
Alarm = ad
Listen to, watch or search the ad when the alarm rings and earn rewards, redeemable through Naver Pay
Free wake-up missions
Memory games, retyping, math, walking, QR scans, squats — premium features of other apps, free
Ad shopping & library
Save ads from categories you care about and play them as alarms — brand recall and loyalty
Store & own shopping mall
Spend points like cash on vouchers and in the app's own mall; advertisers recover ad spend
AI recommendations "Moni"
Interest-based ad recommendations; unified CPM, CPV, CPC and CPI billing for advertisers
Invite & crew rewards
Context marketing that keeps rewarding you for the activity of users you invited
IT capabilities we delivered ourselves
- Service planning, business plan, P&L model
- UX/UI and app design
- App development, servers, security, maintenance
- Ad SDK, reward and point systems
- Naver Pay, payments and mall integration
- Advertiser dashboard and performance reports
- Launch marketing (TV, YouTube, bus, press)
- Sep 2022Alimer Co., Ltd. incorporated — business plan completed
- 2023Design, development, server build and testing
- Feb 2024Android launch — reported as "the world's first reward alarm app"
- 2025CEO interview and app-tech coverage
- TodayService closed — the know-how now feeds client app, reward and commerce solutions
※ Alarm Money (Alimer Co., Ltd., CEO Choi Mu-young) is a reward app planned, built and launched by M.PD COMPANY; the service has since been discontinued. Screens are from the business plan and launch version.
Also part of our work
Press play
A four-stage release design — confirmed → aired → talked about → product — and one-issue, five-angle packages
OOH · DOOH
Airports, subways and sports sponsorships — media proposals, review, installation proof, monthly reports
Broadcaster & government programs
KOBACO SME production subsidies and broadcaster promotion packages built into the plan
Network
Direct contact with writers, directors, production companies, media vendors, celebrities and creators — like an in-house marketing team, not an agency
Let's design your brand's next chapter together.
Broadcast PPL · YouTube & influencers · AI advertising · commercials · media buying · PR · OOH · IT solutions — one team, from planning to performance reporting.