About Us

Consider another one, or think about it differently design the perspective.

Marketing ProDucer Company, since 2011

Marketing ProDucer Company

We design marketing and complete it with technology.

M.PD COMPANY (Marketing ProDucer Company) is an integrated marketing company founded in 2011 by producers and creators who worked on advertising, drama and variety-show productions. We were the first in Korea to introduce and establish the "marketing producer system", and over 25 years we have become the company whose marketing producer is named in broadcast end credits.

We are not an agency that places ads on your behalf; we are a company that designs marketing. We convey emotion rather than list facts, and instead of selling exposure we design the structure that turns exposure into sales. Today we are redefining how we work as "Marketing PD × Technology" — adding generative-AI production, data-driven media operation and IT solution development.

Marketing ProDucer CompanyFirst marketing-producer system in KoreaMarketing producer in broadcast end creditsAI production × data operation × IT solutions
Media Center, Nonhyeon-dong, Gangnam, Seoul
We design advertising — there are things that can only be seen from inside, and things that can only be seen from outside.

We design advertising — there are things that can only be seen from inside, and things that can only be seen from outside.

Heritage · Since the first generation

Remember these?

The first generation of broadcast marketing in Korea. We ran strategic exclusive marketing from the earliest days of brands that became textbook success stories — Caffé Bene, Blacksmith, Gram Gram, Zaigle, Tiffany & Co., Chong Kun Dang and more.

Carrying one brand from its launch commercial into occupational drama PPL, variety shows, print and OOH with a single continuous story is the way M.PD COMPANY has worked since the early 2010s. Those brands became the references we show today.

Remember these?
Choi Mu-young

Choi Mu-young · CEO · Executive Marketing Producer, M.PD COMPANY

CEO Message

Even in the age of AI, marketing must be designed with a plan.

Hello, I am Choi Mu-young, CEO of M.PD COMPANY. For 25 years I have run marketing on broadcast sets with clients whose names you would recognize. Many people understand marketing as advertising or publicity, but strictly speaking advertising is only part of marketing — marketing is strategy. It is the work of changing how consumers perceive why they should buy this product or visit this place, and of planting value. Years of experience taught me that only marketing designed with a plan raises sales and brand value together.

This is the age of AI. Generative AI now produces key visuals, storyboards and even video, and the speed, cost and expressive limits of advertising production have changed completely. M.PD COMPANY has been among the first to bring this change onto the set: we produce 30-second commercials and short-form assets with AI video tools, combine them with live action and 3D CG, and verify media performance with pixel, GA4 and Nielsen post-buy data. We also built IT-solution experience by planning, developing and launching the reward app "Alarm Money" ourselves.

Yet some things do not change with technology: the story that moves people, and the role of the marketing producer who designs how that story flows into broadcast, YouTube, stores and sales. M.PD COMPANY is not an agency that simply places ads for you. We are an integrated marketing partner that designs marketing with the new tools of AI and data, and takes responsibility as one team — from brand planning and design to content production, PPL, media buying, press and investor relations.

One-off publicity or advertising rarely delivers sustained sales. If you are looking for the path that raises brand value while maximizing growth and revenue, let M.PD COMPANY design your marketing strategy today.

Choi Mu-young, CEO, M.PD COMPANY

Marketing Producer System

The M.PD project — Korea's first marketing-producer system

M.PD COMPANY introduced and established the marketing-producer system in Korea. Over 25 years we have led marketing for more than 70 dramas and shows, signed more than 300 broadcast PPL contracts, and closed more than 600 PPL and sponsorship deals.

70+dramas & shows marketed end-to-end
300+broadcast PPL contracts
600+cumulative PPL & sponsorship deals

Titles marketed end-to-end as marketing producer23 titles

Woman of 9.9 BillionOne Spring NightChildren of NobodyMama Fairy and the WoodcutterMistyLookoutLove Is Drop by DropAll About My MomTrot LoversWhat Happens to My Family?Discovery of LoveWonderful DaysBeyond the CloudsMiss KoreaFull House Take 2Rascal SonsTwinkle TwinkleHooray for LoveFlames of DesireBirth of a Rich ManPastaStyleCity Hall

Titles with marketing support27 titles

Artificial CityThe World of the MarriedItaewon ClassSuitsMother of MineLiver or DieLess than EvilMy Only OneMarry Me NowMy Golden LifeMy Father Is StrangeGuardian: The Lonely and Great GodFight for My WayWhisperGood ManagerThe Gentlemen of Wolgyesu Tailor ShopUncontrollably FondDescendants of the SunMy Love from the StarMy Daughter, Geum Sa-wolThe Queen's FlowerJang Bo-ri Is HereYou're the Best, Lee Soon-shinFive FingersThe ChaserMoon Embracing the SunMy Husband Got a Family

Recent titles, 2019 – 202633 titles

Love Is ComingIron FamilySplendid DaysLove PrescriptionIntimate RipleyWalking on Thin IceConfidence Man KRTaxi DriverThe PenthouseVIPThe King: Eternal MonarchBackstreet RookieDinner MateLove (ft. Marriage and Divorce) 1·2The Good DetectiveChimeraSave Me 2Love AlertThe Two SistersRevolutionary SistersSell Your Haunted HouseOnce AgainBorn AgainHomemade Love StoryThe Secret HouseRed ShoesLove TwistNeighborhood Lawyer Jo Deul-ho 2Love to the EndThe PromiseMisaeng: Incomplete LifeSearch: WWWBe Melodramatic

A marketing producer named in the end credits

"Marketing Producer Choi Mu-young" appears in drama end credits — proof that brand exposure was designed from the position of a production staff member, alongside writers and directors.

Remember these?
End-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-youngEnd-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-youngEnd-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-youngEnd-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-youngEnd-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-youngEnd-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-youngEnd-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-youngEnd-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-youngEnd-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-young

End-credit captures from SBS · KBS · MBC · JTBC dramas — Marketing Producer Choi Mu-young

Capabilities

12 core capabilities

01

Advertising planning

Purpose-bucket budgeting, rule-based operation, media-vendor verification

02

TV drama · variety · current-affairs PPL

Occupational, location and episode PPL, production support, virtual ads

03

TV commercial production & media

Planning, production, clearance, booking, Nielsen post-buy reports

04

AI commercial production

AI key visuals, storyboards and short-form assets, combined with live action and 3D CG

05

Press play

Staged press-release series and article amplification

06

YouTuber & influencer collaboration

200+ videos, 130+ channel database, tailored scripts

07

YouTube & Meta advertising

VVC, Demand Gen, Reels; pixel/GA4 measurement

08

OOH advertising

Airport and subway DOOH, installation proof and airing reports

09

Broadcaster & government programs

KOBACO production subsidies, broadcaster promotion packages

10

Network & communication

Direct contact with writers, directors, production companies, media vendors and celebrities

11

Brand planning · design · IR

BI, logo, product planning, product pages, websites, sales pages, e-catalogs, investor decks

12

IT solution development

Planned, built and launched the reward app Alarm Money; app, commerce and ad-platform design

Office

Media Center, Nonhyeon-dong, Gangnam, Seoul

Media Center · reception

Media Center · reception

The media center, lined with posters of dramas we marketed

The media center, lined with posters of dramas we marketed

18 Dosan-daero 26-gil, 5F, Gangnam-gu, Seoul

18 Dosan-daero 26-gil, 5F, Gangnam-gu, Seoul

Start a project

2026 company profile (PDF)Download the 73-page company profile covering our services, references and AI production cases.
Download company profile (PDF · 73 pages · 7.5 MB)