First-generation broadcast marketing experience, plus AI production and data — one team designs everything from brand planning to sales.
M.PD COMPANY is an IT- and AI-driven integrated marketing company: TV drama & variety PPL, YouTube & influencer content, AI-generated commercials, TV ad production & media buying, PR, OOH and IT solution development — from planning to performance reporting.
※ AI-generated drafts · captured frames · Since 2011 · Marketing Producer Group
Five disciplines, one team, with a marketing producer at the center
What began as three circles — creative planning & production, media strategy and awareness strategy — has grown into five: brand planning & design, AI production, data-driven media and IT solutions.
Brand planning & design
BI · logo · product planning · product pages · websites · sales pages · e-catalogs · IR decks
Advertising production
TV commercials · AI-generated video · short-form · key visuals · 3D CG
Content & PPL
Drama · variety · current-affairs PPL · YouTube · influencers · PR
Media & data
TV · YouTube · Meta · Naver · OOH buying · pixel · GA4 · Nielsen
IT solutions
Reward apps · commerce · ad-platform planning, development and operation
From brand planning to investor relations, one team covers every step
Integrated marketing
From a single logo to an investor deck — we become the brand's marketing team and run all ten stages.
Learn moreBroadcast PPL
Four consecutive KBS2 weekend dramas with occupational PPL — we design narrative, not just exposure, and report the morning after each episode.
Learn moreAI advertising production
30-second commercials, short-form, key visuals and posters generated with AI in multiple same-day drafts, combined with live action and 3D CG.
Learn moreIT solutions
Having planned, built and launched the reward app "Alarm Money" ourselves, we design apps, commerce and ad platforms.
Learn moreMany agencies sell exposure. We design the structure that turns exposure into sales.
The producer works directly
Our marketing producer talks to the client directly and negotiates lines and scenes with writers and directors on set. No middle layer filters the request — exposure reaches the maximum the broadcaster allows.
The report arrives the next morning
An episode report the day after broadcast, and a final cumulative report at the end of the run with ratings, exposure captures, online clips and press coverage.
One flow from on-air to online
A story built in a TV drama is spread through YouTube and short-form, turned into press articles, and connected to sales and store visits through meal kits, coupons and brand-store events.
Success stories built with brands from day one
Commercials, dramas, variety shows, YouTube and OOH — one brand, one continuous story, as seen on screen.
Commercials and key visuals completed with AI
LASHEVAN, CÉRA QUEEN'S, Damga Hwaroguui and a public-interest campaign — fifteen 30-second commercials and 58 posters produced in-house with generative AI.
The Underwear Change Project for All Mankind
"Those who change the world have always been the first to set sail" — a 30-second brand vision told through the founder's voyage
CÉRA QUEEN'S main commercial (30 s)
Uluru, the Grand Canyon, waterfalls, salt flats and the Twelve Apostles — women in the world's great landscapes, ending on the pink product
Damga Hwaroguui new-menu commercial "Interrogation Room"
A detective versus a suspect with an absolute palate — marinated galbi and aged pork belly with a first-order discount, told as a 30-second interrogation thriller
200+ brands and institutions
Clients we have worked with since 2011 across broadcast PPL, YouTube, commercials, OOH, PR and brand planning.
M.PD in the press
[Interview] M.PD COMPANY CEO Choi Mu-young brings a fresh wind to advertising with the "Alarm Money" reward app and content-based PPL
- "Advertising must change from something you watch into something you take part in."
- More than 20 years from talent management to drama production and broadcasting, and 600+ pieces of content
- PPL success stories run from the earliest days of Caffé Bene, Blacksmith, Zaigle and Tiffany & Co.
- Extending Alarm Money into a digital ad model connected to YouTube Shorts, Instagram Reels and TikTok
"Alarm Money" — the morning alarm that becomes a reward, a remarkable app-tech model
Read article →App-tech users tired of wasting time — how Alarm Money solved it
Read article →Earn money just by switching off your alarm? The reward alarm app "Alarm Money"
Read article →Let's design your brand's next chapter together.
Broadcast PPL · YouTube & influencers · AI advertising · commercials · media buying · PR · OOH · IT solutions — one team, from planning to performance reporting.